Multi-Tenant Architecture: A Practical Guide
How to design data isolation, tenant-aware queries, and shared infrastructure for SaaS products - without overcomplicating things.
8 min readBlog
Thoughts on building software products - engineering, design, strategy, and the lessons we've learned shipping real products.
Why We Don't Do Hourly Billing
Hourly billing misaligns incentives. We use fixed-scope engagements so we're rewarded for shipping fast, not dragging things out.
4 min readThe Stack We Use in 2026 (And Why)
Our go-to tech stack for SaaS products: Next.js, Node.js, PostgreSQL, Stripe, and Vercel. Here's the reasoning behind each choice.
6 min readStripe Billing Done Right
Common mistakes teams make when integrating Stripe subscriptions, and how to handle webhooks, proration, and tax correctly from the start.
7 min readHow We Run Discovery in 5 Days
Our discovery process distills weeks of research into a focused sprint. Here's exactly what we do, day by day.
5 min readDesigning for Conversion: SaaS Onboarding Patterns
The onboarding patterns that consistently improve trial-to-paid conversion, based on the products we've shipped.
6 min readWhen to Build vs. Buy
A framework for deciding when to use a third-party service and when to build it yourself. Spoiler: it depends on your moat.
5 min readShipping a Production App in 14 Weeks
A behind-the-scenes look at how we took an EdTech platform from concept to 10K users in just over three months.
9 min readStay in the loop
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